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Why we do this · Veloċi by Adam's Media · New Zealand
Hardly anyone lands the right business on the first go. There are usually a few completely different ideas before one clicks, and business has a name for that: the pivot. It isn't failure; it's how most great companies found their model. So everything here is built to make the next pivot easy: a finished site from $179 once, most of it back if you step away early, and the next idea live in one sitting.
What we believe
New offer, new customers, new prices. Startups call it pivoting, and it's strategy, not failure: every round teaches something the last one couldn't, about the market, the money and yourself. Music lessons this spring, dance classes by summer, painting services next year: that's pivoting, and we're built for exactly that person.
A hundred hatsStarting out, you're the marketer, the bookkeeper, the salesperson, the builder and the customer-service desk, all in the same week. However many hats you can learn at a time is the right number. We're here for the rest, for as long as it takes.
The kernelLike a farm, not every kernel becomes the harvest, and that's not a verdict on the farmer. Keep planting, cheaply, and one of them will. We want to nurture yours from the first day and still be there all the way: the planting, not just the harvest.
We're not hoping you fail. We're planning for your next pivot.
Famous pivots
Pivoting isn't a detour from the path. For some of the best-known companies of the last twenty years, it was the path: they changed the plan, kept the lesson, and kept going.
Different products, same move: keep what you learned, change what you sell. Your next pivot is in good company.
Priced to retry
Most of the industry treats a website as a once-off sale: spend thousands, and if the idea doesn't land you walk away burnt, never wanting to try again. We're built the other way: the cost stays low, so the pivot is never the risky part.
The whole scale, worked examples and your market's law are at the refund policy, in plain English. And we're working out how to trade one site in for the next on the same sliding idea: an exchange, not refund-and-start-again.
Being transparent
Veloċi is built by an agency, Adam's Media, so we know exactly what done-for-you costs. Here are the honest numbers, ours included, and why we built the low-cost way in anyway.
Our own done-for-you designs run US$1,500 to beyond US$5,000. Full agency work starts with a US$3,500 consultation before anyone quotes the build, and the builds themselves run from US$10,000 to US$300,000. That's what serious custom work costs, and one day some businesses are ready for it.
The realityWhen you're starting out, the budget is finite and usually modest, and it has to cover more than a website: the tools, the stock, the insurance, the first ads. A site that swallows all of it isn't a head start; it's a handbrake.
The industryMost of the market charges the same fee wherever you are on the road, and hands over the same package either way. Nobody prices for the person who thought of it on Tuesday. We think that's exactly backwards.
So this existsThat gap is why this whole project exists. Adam stepped away from the agency and its custom builds to make a platform where starting doesn't take an agency budget. So you get an opportunity most people are never offered.
Built properlyThese are fast static sites: no plugin updates to babysit, no security-patch treadmill, nothing to break while you sleep. Not a five-minute marketplace special that looks like a website and never brings a customer.
The promise underneath all of it
When something lands,
we want to be the ones who believed in
you.
Where this is going
Running a small business today means renting from a dozen providers who don't talk to each other. Over the next couple of years we're building the rest of the platform, one piece at a time. Same shop, same idea: priced so trying it is easy.
A finished site for your trade, your domain, hosting, business mailboxes and editing that stays open: the foundation every idea needs first, paid once.
NextHelp making your ads and sharpening the words on your pages: the copy that turns a visitor into a phone call. The same care that goes into your site's first draft, pointed at your marketing.
ThenPlain-spoken courses on the jobs nobody warns you about (marketing, hiring, pricing, the paperwork of running a business), so each new hat comes with instructions.
In timeAccounting and the other services a small business currently rents from everywhere else, brought into the same shop so one login runs the whole thing.
Direction, not promised dates.
Your ideas steer it
If something here slows you down, or you know what would help your business next, chances are it affects far more people than you, and that's exactly what we want to hear. One message from you improves the platform for everyone on it.
Logged. It's on the list of what we focus on next.
From Adam, personally
I'm extremely supportive of anyone having a go, at anything. I believe everyone should get a chance at life: to try the thing, start the venture, test the new idea. That's how people improve, and I think it's how humanity moves forward: one person at a time, trying to build something better than what they had.
Starting a business is one of the honest ways to try. So whether you're on your first idea or your fifth, I'm for you, and this platform is what that looks like in practice.
— Adam · Adam's Media, Sydney
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Partner programme
Every business finds Veloċi somewhere: an ad, a search, a friend. We'd rather pay the friend. The fees are our advertising budget, paid to the person who brought the customer instead of to Meta, Google or Bing: $36 to $182 a package, plus hosting and mailbox fees every year they stay. The customer pays the same price either way, every partner must say so wherever their link appears, and we never pay for a review.